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Growing Green: On the Moral Pluralism of Individual and Collective Ecological Embeddedness

Claire-Isabelle Roquebert & Jean-Pascal Gond (2024)

Business & Society, Online first

Abstract. Prior research on sustainability suggests that ambitious sustainability strategies are often turned into “business-as-usual” practices. Although ecological embeddedness – that is, actors’ physical and cognitive anchoring in their ecological environment – can help maintain sustainability ambitions, its collective dynamics and pluralistic moral foundations remain understudied. We rely on the economies of worth framework and the revelatory case of a biodynamic farm business experiencing sustained commercial growth to explore these blind spots by analyzing how ecological embeddedness was maintained despite this growth. We found that moral threats moved the organization away from its initial sustainability commitment and demonstrated how the farm maintained its ecological embeddedness through three mechanisms that involved multiple moral foundations: nurturing ecological inspiration, networking green projects, and unifying a green ethos. By inducing such mechanisms of moral recombination, our analysis advances sustainability studies by clarifying and bridging individual and collective dynamics of ecological embeddedness while revealing their multiple moral foundations; we also extend economies of worth research by demonstrating the role of ecological materiality in the alignment of organizations with the green world.

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Making sense of sensing homes: exploring ‘regimes of engagement’ in a smart urban energy context

Ingrid Foss Ballo & Kjetil Rommetveit (2024)

Urban Geography, 45(4), pp. 691-712

Abstract. Visionary imaginaries of desirable ‘smart’ urban energy futures entice city governments into innovation and collaboration aimed at large-scale urbanism. As part of attending to actualizations and materializations of ‘smart’ urban imaginaries, this paper contributes to moving beyond idealized framings of smart urban publics, towards more embedded reflexive accounts of how ‘real people’ in urban contexts make sense of and reason about smart urban developments. Through a living lab intervention in Bergen, Norway, we open up a space for critical deliberation, to explore situated imaginations and geographies of smart urban futures. We analyse how people reason about their experiences with smart technological devices, expanding on existing practice-oriented urban studies by applying the pragmatic framework of ‘regimes of engagement’. We analyse shifts people make between different regimes of argumentation and justification, showing how participants pragmatically handle their (simultaneous) status as energy consumers, urban citizens, and responsible users in an urban energy grid.

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