Changes in protected designations of origin in the Spanish wine sector: Movements between worlds of production

Samuel Esteban Rodríguez (2017)

Boletín de la Asociación de Geógrafos Españoles 74, pp. 483-513.

Abstract. This study is a comparative analysis of the Spanish Protected Designation of Origin (PDO) wine-producing regions between the production years of 2001–2002 and 2012–2013. The worlds of production theory was used as a framework for the classification of the different PDO regions based on their production characteristics and their target market. Use was made of a series of quantitative indicators related to technology and market type. Once the classification was made, it was verified whether this adjusted to the concepts of the theoretical model, and a subsequent analysis was performed on the results of each production year and the evolution taking place in the industry. Between 2001–2002 and 2013–2013 an increase was reported in product specialization and customization in a large number of PDO regions, which have shifted to become a part of the interpersonal world of production. In spite of this, among the PDO regions that had retained their model within the industrial world of production, adjustments were observed directed at improving their position by means of competitive pricing. The market world and the innovation world are less extended, despite legislative changes encouraging diversity within the industry.

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