Instrumentalization of Emotion During the 2016 U.S. Presidential Election

A Neopragmatist Analysis of the Presidential Nominees’ Media Communication

Sheena F. Bartscherer (2021)

In: Paul Helfritzsch and Jörg Müller Hipper (eds.), Die Emotionalisierung des Politischen. Bielefeld: Transcript, pp. 321-372.

Extract: “To gain these insights, I established a neopragmatist discourse analysis based on Boltanski’s and Thévenot’s Pragmatic Sociology of Critique (PSC), extending it by measures of suggestive actions (past and future references of other action regimes’ rationales such as violence, love and rightness/routine).” (p. 322)

Link to the chapter